The announcement that Facebook apps can now also be deployed on other websites (outside Facebook),
has gone largely unnoticed, except for some Dutch press coverage.
Following the introduction last year of the Facebook platform, which precipitated the OpenSocial effort,
widening the scope in which Facebook apps can be deployed is potentially a big deal.
Deployment of Facebook apps across the web is attractive for both application developers (gain exposure) and for Facebook (drive traffic).
However, Facebook may have passed the peak of it's hype cycle already.
The proliferation of apps results in a deluge of spammy messages that
seriously annoys the user population.
Exporting this problem to other sites will only hasten the "Through of Disillusionment."