transcyberia.info - ecology

green is hip: from ego to eco

nospam@example.com (Guido Stevens) — Sat, 28 Jun 2008 09:59:00 +0200

A new green ethos is flowering on the ruins of the "old" environmental movement that buried itself in eighties-style gloom-and-doom sermons.

paradigm shift
old	new
doom is imminent	positive vibe
environmental destruction	ecological awareness
ozone hole	climate change
Chernobyl	Katrina
pollution	cradle to cradle
guilt	care
an inconvenient truth	yes, we can!
politics	business

Note the ingenious change of spin. No more: you shouldn't do harm. Rather: you can and should do good. The message has become far more attractive and empowering.

Continue reading "green is hip: from ego to eco"

how green can IT be?

nospam@example.com (Guido Stevens) — Tue, 27 May 2008 11:05:00 +0200

Green IT is all the rage.

60 percent of global executives view climate change as important to consider within their companies' overall strategy McKinsey report on ITstrategyblog.com

A sudden outbreak of tree-hugging planet-conciousness? Nah.

I think the real reason that most IT shops should be looking at going green is the sheer cost savings component of it SUN CIO Bob Worrell on Biz-tech 3.0

First and foremost, this new trend is powered by record oil prices. Second: green has become a magical marketing word. A green spin covers any sin.

Hot air has become big business.

Continue reading "how green can IT be?"