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extinction as a market failure
posthypercapitalism (2): nonlinear complexity
posthypercapitalism (1): rorschach effect
holiday timeout
customizing navigation in Plone3
rewrite, or refactor?
autonomo.us cloud computing
the end of paper maps?
host-proof hosting
green is hip: from ego to eco
Friday, November 14 2008
posthypercapitalism (2): nonlinear complexity
Sunday, October 5 2008
posthypercapitalism (1): rorschach effect
Friday, September 26 2008
holiday timeout
Monday, August 25 2008
customizing navigation in Plone3
Tuesday, August 5 2008
rewrite, or refactor?
Monday, July 28 2008
autonomo.us cloud computing
Monday, July 21 2008
the end of paper maps?
Friday, July 11 2008
host-proof hosting
Friday, July 4 2008
green is hip: from ego to eco
Saturday, June 28 2008
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green is hip: from ego to eco
Saturday, June 28. 2008
A new green ethos is flowering on the ruins of the
"old" environmental movement that buried itself in
eighties-style gloom-and-doom sermons.
| old | new |
|---|---|
| doom is imminent | positive vibe |
| environmental destruction | ecological awareness |
| ozone hole | climate change |
| Chernobyl | Katrina |
| pollution | cradle to cradle |
| guilt | care |
| an inconvenient truth | yes, we can! |
| politics | business |
Note the ingenious change of spin. No more: you shouldn't do harm. Rather: you can and should do good. The message has become far more attractive and empowering.
Continue reading "green is hip: from ego to eco"
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Guido A.J. Stevens is internet entrepreneur. He holds an MBA and is co-founder and managing director of NFG Net Facilities Group: innovative open source internet solutions.
